Our Story
Where Ancient Inspiration Meets Modern Innovation
Meet Svetlana, the radiant founder whose vision bridges tribal artistry with modern craftsmanship, part of Saint Petersburg's vibrant Joy Tribe community.
Meet Svetlana
Svetlana ("Sveta") is a young woman with red hair and radiant energy who embodies friendship, joy, care, honesty, and creativity. Her journey began with inspiration from facial ornaments and tribal art discovered during travels in India.
As part of Saint Petersburg's vibrant Joy Tribe (Tribe of Joy, или племя Кайфа), Svetlana is surrounded by a community of artists, musicians, and creative souls who share her vision of authentic self-expression and artistic innovation.
Her personality is non-corporate, sincere, curious, and artistic. She believes that jewelry is sacred adornment and self-expression, creating conversation and attraction that makes the wearer unforgettable.
The name "Rediant" is a wordplay on "radiant" and "red," reflecting both her radiant energy and her distinctive red hair. This personal touch infuses every piece with authentic passion and artistic vision.
Our Philosophy
We believe jewelry is more than adornment — it's a bridge between ancient wisdom and modern expression.
Artistic Expression
Every piece is designed to create conversation, draw attention, and make the wearer unforgettable through bold, soulful artistry.
Innovation
We pioneer the future of jewelry with advanced craftsmanship techniques, combining traditional methods with modern precision tools.
Community
Through the Joy Tribe community and crypto crowdfunding, we build a global network of supporters who share our vision of artistic innovation.
Our Craftsmanship
From ancient inspiration to modern craftsmanship, every piece is created using traditional techniques: wax casting, laser cutting, stamping, and engraving.
The Process
Inspiration
Drawing from tribal art, sacred geometry, and contemporary artistic expression to create unique designs.
Wax Casting
Creating detailed wax models that capture every curve and detail, then casting them in precious metals using the ancient lost-wax technique.
Laser Cutting
Precision laser cutting creates intricate patterns and geometric designs with mathematical accuracy, impossible to achieve by hand.
Stamping & Engraving
Hand-stamping and engraving add unique textures and personal touches, ensuring each piece is one-of-a-kind.
Our Vision
Building the most engaged artistic jewelry community worldwide through innovation and authentic connection.
Join Our Journey
Be part of a community that's redefining what jewelry can be. From ancient inspiration to cutting-edge innovation, your story matters.